Kia has unveiled its 2026 EV4 sedan, the company's first global electric sedan, which is targeted at customers seeking affordability in the EV market. While the EV4 will initially launch in South Korea and Europe, sales in the U.S. are projected to begin between late 2025 and early 2026. Kia aims to price the EV4 around $35,000, positioning it as a competitor to the Tesla Model 3. However, potential tariffs on imported vehicles pose a risk to its price point, making the market's response uncertain.
"The EV4 makes all-electric ownership accessible for those customers who are seeking a more practical and affordable option on the EV landscape while still desiring an advanced, technology-driven in-car experience."
"The arrival of the EV4 underscores Kia's overall efforts to enhance the appeal of electric mobility to a wider audience - an audience that's been witnessing the excitement around EVs for quite some time and are now ready to experience the outstanding benefits for themselves."
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