Slate Auto, a new EV startup linked to Jeff Bezos, has introduced a customizable electric truck designed for non-gearheads. The Slate truck can be personalized in various aspects, from exterior design to interior features, promoting accessibility in vehicle customization. Priced around $20,000 (post-tax credits), the truck's affordability is emphasized, aimed at a demographic seeking dependable, low-cost transportation with limited existing options. Reservations for the vehicle are now open, with deliveries expected in late 2026, focusing on a user-friendly experience.
Slate Auto believes personalization is crucial, stating that, "We think everyone should be able to personalize their car... we changed that."
CEO Chris Barman highlighted the need for affordability, mentioning, "There's a massive population of people out there... there just really aren't many alternatives for them."
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