"Since Apple finally put its mysterious and long-suffering Project Titan out to pasture, we've wondered what a Jony Ive-designed Apple Car might have looked like. Today, we might have a clue. This, though, is no Apple Car. It's the Ferrari Luce ("light" in Italian), the actual name for the EV formerly known as Elettrica, and I'm fresh from getting a walkthrough of the thing from Sir Ive himself. At a glance things look like you might have expected, but there are a few surprises here."
"LoveFrom is the house that Jony Ive founded after leaving Apple in 2019. The obsessive design firm, which currently numbers about 60 employees, was acquired by OpenAI for $6.5 billion last year. LoveFrom has thus far taken on a medley of projects, like the $60,000 Linn Sondek LP12 turntable, but the Luce could be among the company's biggest projects so far - at least in terms of literal dimensions."
"The overall aesthetic is one dominated by squircles and circles, all with absolute, minute perfection and symmetry. At first blush, it's a bit clinical, but dig deeper, start poking and prodding, and you'll see there's a real sense of charm here. Fun little details and genuinely satisfying tactility begin to reveal themselves. The key, for example, has a yellow panel with an E Ink background."
Ferrari Luce is the company's first all-electric model, previously referred to as Elettrica. LoveFrom, the design house founded by Jony Ive after leaving Apple in 2019, created the interior. LoveFrom has about 60 employees and was acquired by OpenAI for $6.5 billion. The firm has worked on projects like the $60,000 Linn Sondek LP12 turntable. The Luce's chassis and battery pack indicate a larger, more family-friendly vehicle. The interior emphasizes squircles and circles, precise symmetry, and tactile details such as a key with a yellow panel and an E Ink background.
Read at Engadget
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