Screens inside new cars are better than ever. They're huge, they have great resolution and the software behind them is usually snappy and well thought out. But after years of shoving what are essentially TVs on dashboards, it turns out that people don't really like dealing with them, especially if accessing often-used features like climate control or volume settings means digging through menus on a screen while driving.
As we were adding integrated [infotainment] screens in our vehicles, we also tried putting touchscreen-based controls, and people didn't prefer that. When we tested with our focus group, we realized that people get stressed, annoyed and steamed when they want to control something in a pinch but are unable to do so.
The reason why Hyundai-like other automakers-went down the all-touchscreen path was initially due to the 'wow' factor of Telsa's large multimedia systems. The Korean automaker even went as far as putting two touchscreens on the steering wheel of a concept back in 2019. Ultimately, though, Hyundai changed its mind and is now slowly reversing course.
Collection
[
|
...
]