Dodge plans to showcase the new electric Chargers at various events throughout 2025, including classic car auctions and drag races, to win over skeptics.
Dodge CEO Matt McAlear emphasized that the strategy includes giving dealership staff an overview of the new EVs' capabilities and features for better customer understanding.
The focus on performance, particularly the promise of fastest acceleration possible in electric models, is aimed at convincing traditional muscle car enthusiasts to embrace EVs.
The Daytona's undeniable swagger aims to attract new customers who are less attached to conventional internal combustion vehicles, while also targeting muscle car enthusiasts.
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