The significant drop in sales for European luxury car brands like BMW, Porsche, and Mercedes-Benz signals an existential crisis, with many questioning whether to stay in the competitive Chinese market or exit. This trend highlights the challenges faced as Chinese EV brands gain ground, heralding a potential permanent shift in automotive preferences among consumers.
Ryan Xu's experience with the Nio ET5, showcasing advanced features like facial recognition, illustrates how Chinese automakers are reshaping customer expectations of luxury and technology, effectively catering to the market's demands.
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