Major automakers are now integrating gaming experiences directly into vehicles, aiming to create differentiation and capture growing markets as drivers spend more time in cars, especially electric ones.
The global gaming market, valued at $183.9 billion in 2023, presents automakers with lucrative opportunities for revenue streams through embedded software and subscription services.
As electric vehicles eliminate traditional sensory thrills of driving, companies are betting that in-car gaming will define user experiences, highlighting the vehicle's interactive capabilities over physical performance.
Tesla's arcade of in-vehicle games, leveraging both gaming technology and driving elements, exemplifies how automakers are integrating entertainment to engage customers and extend vehicle use.
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