Ford plans to revolutionize its electric vehicles (EVs) by utilizing batteries that are up to a third smaller than rivals' while still achieving similar driving ranges. The automaker aims for efficient, profitable designs, with its first Universal EV Platform debuting in a midsize pickup truck equipped with a 51 kilowatt-hour battery. Ford acknowledges the importance of affordability and range, striving to meet consumer demand for EVs that offer both cost-effectiveness and competitive mileage, aiming for 250 to 300 miles as the norm in the market.
Ford’s next-generation electric vehicles will feature batteries that are up to a third smaller than those of competitors while maintaining comparable range. This efficiency is a key aspect of Ford's strategy.
Doug Field emphasized Ford's aim to merge efficiency with battery size reduction, allowing for competitive range without the hefty price tag of larger batteries.
The new Ford Universal EV Platform will debut with a midsize pickup truck that includes a 51 kilowatt-hour battery, significantly smaller than traditional EV batteries, potentially redefining the electric truck market.
Ford acknowledges the challenge of meeting consumer demand for affordable EVs with sufficient driving range, stating that achieving 250-300 miles is essential in today’s market.
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