"Most importantly, Ford said it would be developing a lot of the core technology around these products in-house in order to reduce costs and retain greater control over. Mind you, the company isn't creating its own large-language models or designing its own silicon, like Tesla and Rivian. Instead, it will be building its own electronic and computer modules that are smaller and more efficient than the systems that are currently in place."
""By designing our own software and hardware in-house, we've found a way to make this technology more affordable," Ford's chief officer for EVs and software Doug Field wrote in a blog post. "This means we can put advanced hands-free driving into the vehicles people actually buy, not just vehicles with unattainable price points.""
Ford will roll out an AI-powered voice assistant to customers later this year and plans to introduce an eyes-off, hands-free Level 3 autonomous driving feature in 2028. The Level 3 capability will be part of the Universal Electric Vehicle (UEV) platform, scheduled to launch in 2027. Ford plans to develop much of the core technology for these features in-house to lower costs and retain greater control. The company will not build its own large-language models or custom silicon, but will design smaller, more efficient electronic and computer modules. The in-house approach aims to make advanced driving tech affordable for mainstream vehicles amid pressure for cheaper EVs.
Read at The Verge
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