Ford's EV program is not yielding desired profits. CEO Jim Farley is concerned about China's lead in the EV space, pushing Ford to focus on smaller, affordable models for global competition.
A new 'skunkworks' team at Ford is working on low-cost EVs like a small truck and compact crossover. The team includes talent from Tesla, Rivian, and Lucid, aiming for cost-effective solutions.
Ford's strategy involves limiting battery sizes to reduce costs. Unlike previous models, the focus is on volume and affordability over large batteries. Price sensitivity and cost-efficient operations are key.
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