Ford is considering a return of its high-performance ST and RS badges for electric vehicles, particularly focusing on the Puma Gen-E. According to Jan Herzon, Ford's European product marketing chief, there's optimism about an ST or RS variant for the upcoming models, reflecting the Puma's success in the market. While the Focus ST is being phased out, the Puma’s status as a strong seller makes it a logical candidate for this sporty electric treatment. However, no specific timeline for these models has been confirmed yet.
Ford's ST and RS badges may return on EVs, with the Puma Gen-E expected to be the first model to embody this sporty electric spirit.
Ford product marketing chief hinted an ST or RS variant for future Pumas, emphasizing the success of this model in Europe, suggesting high market potential.
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