"Ford Motor Company has ceased production of the F-150 Lightning, its flagship full-size electric pickup, and will focus instead on hybrid vehicles and a future line of smaller, cheaper EVs. Battery plants once intended to supply Ford trucks will now be sending batteries to bolster the electric grid instead. Ford says the move is following customer demand, and reflecting the reality that the Lightning was a money-loser and Ford, concluded, it always would be."
""The American consumer is speaking clearly and they want the benefits of electrification like instant torque and mobile power," said Andrew Frick, the president of Ford Blue and Ford model e, the company's commercial and electric divisions. He spoke to reporters on a call on Monday. "But they also demand affordability rather than spending billions more on large EVs that now have no path to profitability, we are allocating that money into higher-returning areas.""
Ford Motor Company ceased production of the F-150 Lightning and will reallocate resources toward hybrid vehicles and a future lineup of smaller, cheaper electric models. Battery plants originally planned to supply trucks will instead send batteries to bolster the electric grid. The move reflects customer demand for electrification benefits like instant torque and mobile power combined with a strong preference for affordability and profitability. The Lightning's design evolved from a gas-powered truck and will return in a plug-in hybrid form with a gasoline generator to extend range. The model launched in 2021 with a $40,000 price target but production pricing rose, with the 2025 model starting around $55,000, and the truck proved a money-loser.
Read at www.npr.org
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