Ford's recent patent focuses on an 'in-vehicle advertisement presentation system' that uses passenger conversations and destination data to serve targeted ads, implying significant privacy concerns.
The patent notes, 'For example, this can include listening to conversations between occupants in the vehicle.' This raises ethical questions about privacy and consent.
The intention is to 'intelligently schedule variable durations of ads, with playing time seeking to maximize company revenue while minimizing the impact on user experience.'
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