In response to President Trump's imposition of 25% tariffs on foreign-made cars and parts, Ford announced a temporary employee pricing initiative available to the public until June 2. This strategy aims to mitigate potential financial impacts from the tariffs, predicted to raise car prices significantly for consumers. The company claims to have a healthy inventory and has launched an ad campaign promoting its American manufacturing. With approximately 80% of its vehicles built in the U.S., Ford is taking proactive steps to maintain competitiveness in a market rife with uncertainties.
Ford has made the shocking announcement to offer employee pricing to all customers until June 2, aiming to offset the impact of President Trump's tariffs.
The hope is to increase business and get ahead of any impact caused by the tariffs, which Trump said were imposed to help the industry 'flourish like never before.'
Cox Automotive reported that the automaker had more than four months of inventory in February, above the industry average of nearly three months.
Americans could pay between $5,000 and $15,000 more, on average, for a new car due to the tariffs.
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