Ford is increasing the prices of its Mustang Mach-E and Maverick models by as much as $2,000, primarily driven by import taxes imposed by President Trump on vehicles manufactured in Mexico. This decision comes as Ford continues to face financial challenges in scaling its electric vehicle (EV) program, already losing billions. Compounding the issue, the potential elimination of the federal EV tax credit could further hinder sales of their vehicles. This price adjustment applies to cars produced after May 2 and is part of a larger economic strain hitting traditional automakers in the competitive EV market.
Ford is increasing the price of the Mustang Mach-E SUV and Maverick pickup by up to $2,000 due to import taxes from President Trump.
The tariffs will raise Ford's costs by $2.5 billion through the end of 2025, impacting their EV program during a crucial scaling phase.
Both Ford and General Motors will struggle to sell EVs as market pressures grow, compounded by potential loss of the $7,500 federal tax credit.
The pricing changes affect vehicles built after May 2, highlighting the urgency of the economic circumstances within the auto industry.
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