Gartner Digital Automaker Index ranks automakers on potential to monetize software, placing Tesla first among 24 manufacturers, GM ninth, Stellantis twelfth, Ford fifteenth, and Toyota twenty-first. Industry experts note legacy automakers struggle to build pervasive automotive operating systems compared with Tesla and leading Chinese EV makers. Ford entered a second phase of EV and manufacturing development after investing $20–$30 billion initially and planning an additional $5 billion, while losing comparable amounts annually in EV operations. Ford has early software efforts, especially in its Pro division, but sells few EVs outside the U.S. and has under 10% market share in America.
"Very few legacy automakers are positioned to compete with Tesla, Rivian or the leading Chinese EV makers when it comes to building a pervasive automotive operation system," Tsuguo Nobe, a former executive at Intel and Nissan, who is now a professor at Nagoya University, told the Financial Times.
Ford recently entered the second phase of building electric vehicles (EVs) and a new manufacturing system. It cannot afford to be so far behind its competition in the software part of the business, which is key to EVs. Ford invested between $20 billion and $30 billion in the first phase of EV development. Its current push will cost another $5 billion. That is about the same as Ford loses annually in its EV operations.
Ford has presented itself as a leader in the next generation of the global car industry. However, it sells very few EVs outside the United States. Its market share in America is less than 10%. Only a tiny fraction of its home market sales are EVs, and its EV sales volume in the first seven months fell compared to last year.
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