In June, Ford Motor Co.'s electric vehicle sales dropped by 31% to 16,438 units, coinciding with reported quality issues and a factory shutdown. Overall vehicle sales, however, rose by 14.2%, totaling 612,095. The Mustang Mach-E has a troubling lockout problem leading to recalls. Despite high gasoline-powered F-150 sales, the F-150 Lightning saw a 26.1% year-on-year decline. Additionally, incentives for the Mach-E suggest weak demand for the company's electric vehicles, raising concerns about future market position amidst increasing competition.
Ford's electric vehicle sales in June fell sharply, down 31% to 16,438 units, amidst quality issues and factory shutdowns. Overall sales rose by 14.2%.
The Mustang Mach-E's lockout problem is part of a series of recalls that highlight Ford's leading position in this area of the auto industry.
Despite offering incentives like 2.9% APR financing for the Mach-E, demand for Ford's electric vehicles appears weak, with only 550 EVs sold per day in June.
Ford's EV flagship, the F-150 Lightning, saw sales decrease by 26.1% year-on-year, contrasting sharply with continued strong sales of its gasoline-powered F-150.
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