"On Thursday, Ford CEO Jim Farley shared four behind-the-scenes photos on X of engineers working on the automaker's Universal Electric Vehicle project. It's a new platform and manufacturing system designed to underpin a family of smaller, lower-cost EVs. Farley described the effort as "one of the most audacious and important projects in Ford's history." "American innovation is how we compete and win against China and the rest of the world," Farley wrote in the post."
"Farley's photos focus on the first vehicle expected to launch on the platform: a midsize electric pickup truck starting at $30,000. They show Ford employees working on vehicle prototypes - and reveal an early look at what appears to be its grille-less design. The company confirmed to Business Insider that it plans to launch the vehicle in the US in 2027."
"CEO Jim Farley posted four new photos inside the automaker's rejigged Louisville assembly plant. Two of the photos offer a rare glimpse at prototypes for its upcoming $30,000 EV pickup. The changes come as Chinese manufacturers become increasingly dominant on the world stage, especially with EVs. Ford is undergoing a radical factory overhaul to compete with Chinese automakers. Its CEO just offered a peek inside."
Four photos show engineers working inside Ford's rejigged Louisville assembly plant. The images reveal prototypes for a midsize electric pickup starting at $30,000 and an apparent grille-less front end. The program centers on the Universal Electric Vehicle platform, a new platform and manufacturing system designed to underpin a family of smaller, lower-cost EVs. The first vehicle on the platform is planned for US launch in 2027. The factory overhaul is intended to make Ford more competitive with Chinese automakers, which have rapidly expanded abroad with lower-priced models led by BYD.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]