"I am Joanna Stern, the senior personal technology columnist at The Wall Street Journal, author of the upcoming book I AM NOT A ROBOT (releasing spring 2026), and, once upon a time, a cofounder of The Verge. I'm the last Monday guest host filling in for Nilay while he's out on parental leave with his adorable new son, and I'm very excited to be talking today to Ford CEO Jim Farley."
"I'm a longtime Decoder listener and my favorite episodes are car episodes. I might not own a gas-powered Mustang convertible like Nilay - I'm not cool enough - but I did, in fact, lease my first EV, a Ford Mustang Mach-E, back in 2023. I think car CEOs are currently facing some of the most fascinating and complex challenges in both tech and business."
"So when I was asked to guest host the show I said, "That's it, car CEOs." And Jim was at the top of the list. Jim was on this show once before - his first appearance was in May 2021. And, well, a whole lot has changed in the past four years. Actually, a whole lot has changed in the last four months. The second Trump administration's barrage of tariffs, trade wars, and a whole lot more, just to name a few."
Ford announced the Ford Universal EV Platform, described internally as a "Model T moment" designed to standardize and scale electric-vehicle manufacturing. The company faces intensified policy shifts and trade pressures, including tariffs and cross-border disputes that affect supply chains and strategic planning. Industry conditions have shifted markedly over the past four years and accelerated in recent months. Consumer EV adoption examples include leasing of a 2023 Ford Mustang Mach‑E. Automotive executives confront intertwined technological, manufacturing, regulatory, and business challenges as the transition to electric vehicles reshapes competition and operations.
Read at The Verge
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