Ford has recalled 321,000 vehicles due to brake issues, marking a troubling pattern in 2025 with a record total of 88 recalls within the first half of the year. The extensive recalls have severely impacted warranty costs, amounting to hundreds of millions of dollars, negatively affecting Ford's finances. CEO Jim Farley has acknowledged the competitive edge held by Chinese electric vehicles in terms of cost, quality, and technology. Sales of Ford's EV models have also been underwhelming, reflecting the difficulties faced as Ford attempts to establish its presence in the EV market.
Ford's recalls have reached record levels, with 88 safety recalls in the first half of 2025, the most ever for a car company in such a timeframe.
Warranty costs from these recalls totaled well into hundreds of millions, significantly affecting Ford's financial performance in 2024.
CEO Jim Farley acknowledged the competitive disadvantage of US EVs compared to their Chinese counterparts, highlighting their superiority in cost, quality, and technology.
Sales figures for Ford's flagship EVs, the Mustang Mach-E and F-150 Lightning, were disappointing, with just 5,306 and 2,931 units sold in July.
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