Ferrari just unveiled its first EV. The internet wasted no time roasting it.

Ferrari revealed its first fully electric car, the Ferrari Luce, priced at $640,000. The vehicle was designed by Jony Ive and Marc Newson and was unveiled by F1 drivers Charles Leclerc and Lewis Hamilton. The Luce uses four electric engines and accelerates from zero to 60 miles per hour in 2.5 seconds. Its body is encased in glass and it is offered in three colors: light blue, yellow, and Ferrari red. It is Ferrari’s first five-seater car. Online reactions on X criticized the design, comparing it to the Nissan Leaf and other brands, while some users created alternative redesigns using AI tools. Marc Newson said criticism is part of the process and that nostalgia makes design work difficult.

"Ferrari posted a video on its Instagram of the car being unveiled by Ferrari's F1 drivers, Charles Leclerc and Lewis Hamilton. The car, which comes with four electric engines, can go from zero to 60 miles per hour in 2.5 seconds, and features a body encased in glass. It comes in three colors: a light blue, a yellow, and the iconic Ferrari red. It's also Ferrari's first-ever five-seater car."

"Several users on X have compared it to the Nissan Leaf, an EV that comes in the same blue and black color way and costs a fraction of its price. X users got creative in expressing their disdain, with one saying it looked like it was made by South Korean automaker Kia and another calling it "one of the ugliest EV designs ever." An X user asked if it was possible to "buy the new Ferrari Luce interior without the exterior," and another said they were hoping for something more "batmobile-y.""

"Other users took it upon themselves to redesign it, using ChatGPT or Grok to generate what they thought the Luce should look like sleeker, shinier, and lower to the ground. Speaking on a Cleo Abram podcast released on Monday about the new Ferrari, Newson, the designer, said "critics are part of the process" while innovating. He said that people are very nostalgic now, and look to the past more than the future, which makes their jobs as designers "very difficult.""

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