CEO Max Ma emphasized a shift in strategy for Faraday Future during CES 2023, stating, "We want to take that $300,000-car expertise...into a $30,000, $40,000 car to try to upgrade the overall user experience." This reflects the company's attempt to pivot from high-end EV production to more affordable models. "It's a fresh start," he added, as the brand plans to leverage its luxury experience to cater to a broader market.
The company is now looking to source parts from Chinese manufacturers to help create mass production of new vehicles. This strategy aims to combine Faraday's luxury heritage with affordability. The first vehicle will be branded as the FX minivan, described by Ma as 'an AI MPV,' which symbolizes its commitment to advanced technology while addressing the needs of mainstream consumers.
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