EV Winter is here. Carmakers are betting on a thaw
Briefly

The transition to electric vehicles (EVs) represents the auto industry's most significant shift since the advent of the automobile. Although traditional manufacturers initially saw huge potential, many are currently facing difficulties as buyers' interest falls short of projections, resulting in substantial losses. Compounding these challenges are supply chain rewiring demands and the need for advanced battery technologies. Despite these obstacles, investment in EV infrastructure continues, driven by competitive pressure from Tesla and emerging Chinese firms. For traditional automakers, abandoning their electric strategies is not an option if they wish to remain relevant in the evolving market.
The transition to electric vehicles poses both tremendous opportunities and significant risks for traditional automakers, as they navigate a challenging new landscape.
Despite the slow adoption of electric vehicles, automakers must remain committed to their EV strategies to avoid losing ground to competitors like Tesla and emerging Chinese firms.
The complexity of transitioning from combustion engines to electric powertrains necessitates a complete overhaul of existing supply chains, which complicates the EV rollout for legacy car manufacturers.
While the design of electric cars remains simpler than that of combustion-engine vehicles, the transition involves intricate logistics and substantial investment, leading many legacy automakers to struggle.
Read at Fast Company
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