Alcon Entertainment filed a lawsuit against Elon Musk for copyright infringement over an image shown at his 'We, Robot' event that resembled a scene from 'Blade Runner 2049.' Their claim highlights concerns regarding copyright usage and the implications of AI-generated content.
Musk, while presenting at the event, openly referenced 'Blade Runner 2049,' indicating a love for the film yet expressing a desire to avoid its dystopian future, which sparked controversy over the appropriateness of his imagery.
In the lawsuit, Alcon asserted that any company considering a partnership with Tesla must account for Musk's unpredictable and politically charged behavior, which they believe poses risks for brand affiliation.
Alcon expressed a strong disfavor towards Musk's brand association with 'Blade Runner 2049,' emphasizing that they did not want the film to be linked to Musk or Tesla due to his controversial past.
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