“Alcon did not want BR2049 to be affiliated with Musk, Tesla, or any Musk company, for all of these reasons.” This indicates Alcon’s strong position on not wanting their brand linked with the controversial figure of Elon Musk.
“Alcon's legal and licensing departments were made aware of the situation, they sent back a firm refusal to the interested parties...” This demonstrates the effort they made to protect their copyright and avoid association with Tesla.
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