Automakers are reviving classic models with significant changes, particularly in the transition to electric vehicles (EVs). Dodge plans to launch an electric Charger in 2024 while also introducing gas-powered models this summer as a backup strategy. Stellantis announced expanded vehicle lineups, including new Jeep models with diverse powertrains. Executives emphasize building dealer trust through consistent strategies and positive responses, aiming for strong performance in 2025 following a challenging 2024.
Dodge seems to be hedging its bets with the announcement that they'll be rolling out a gas-powered version later this year.
Stellantis confirmed a number of changes and expansions of their lineup of vehicles in the coming months.
We told dealers - directly - that we will be consistent and focus on gaining their trust, especially when it comes to our products, our pricing and our incentives.
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