Spring Fest 2024 marked the triumphant return of Dodge after a five-year hiatus, generating excitement among muscle car fans. The highlight was the debut of the Charger Daytona Scat Pack, a fully electric muscle car that claims the title of the world's quickest and most powerful EV in its class. The event served as a key platform for Dodge to connect with its loyal fanbase while also attracting a new generation of eco-conscious drivers. CEO Matt McAlear emphasized California's critical role in EV adoption, reflecting the brand's commitment to engage with its community.
Dodge used Spring Fest as a platform to deepen ties with enthusiasts while appealing to new eco-conscious drivers, showcasing the Dodge Charger Daytona in an engaging manner.
Dodge CEO Matt McAlear emphasized California's importance for EV adoption, highlighting over 376,000 registered EVs in the state and the brand's commitment to connecting with the community.
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