General Motors has seen significant success in the electric vehicle (EV) market, particularly with the Chevrolet Equinox EV, which positively impacted its sales momentum. After initial struggles with its Ultium electric strategy, GM's EV vehicle registrations soared 74% in the early months of 2024, with over half of new buyers being new to the Chevy brand. Customers show loyalty, with many former Bolt EV owners transitioning to new models, indicating a robust future for GM in the competitive EV landscape.
By the end of the year, this publication handed our inaugural Breakthrough Award to the Chevrolet Equinox EV after glowing reviews, showcasing GM's impressive turnaround in EV sales.
More than half of Chevy's EV buyers are new to the brand, indicating a successful strategy to attract new customers while ensuring existing ones remain loyal to GM.
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