One of the beautiful things about automotive has been that it tends to move much more slowly than consumer electronics...re to make sure the software will stay up-to-date and functioning through at least year 15.
Automakers can keep selling new services and subscriptions to people who already bought their cars, as long as that car is on the road...monthly fee to turn on their heated seats. (The automaker eventually dropped the scheme.)
The concept of 'software-defined vehicles' requires automakers to build in 'headroom,' or guarantees that the car hardware of today will be able to handle the new capabilities of tomorrow...not automakers-demonstrates this is a tricky challenge moving ahead.
#automotive-industry #software-defined-vehicles #update-cycles #subscription-services #connectivity-standards
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