Leapmotor is launching a unique marketing campaign by providing free bungee jumps over a 50-metre crane to drive traffic to its showrooms. The initiative aims to encourage potential customers to consider electric vehicles. Participants will enjoy stunning views of London landmarks before taking the plunge. Leapmotor UK, in partnership with Stellantis, seeks to engage consumers with fun experiences while promoting their electric city car, T03, and family-focused SUV, C10. Damien Dally, MD of Leapmotor UK, encourages people to step out of their comfort zones, similar to making the switch to electric vehicles.
Leapmotor, a new electric car brand, is offering free bungee jumps to attract visitors and inspire them to consider going electric.
The bungee jump experience features a 50-metre drop, providing participants views of iconic London landmarks such as The Shard and The London Eye.
Damien Dally, MD of Leapmotor UK, emphasized the importance of stepping out of comfort zones, paralleling the jump with the transition to electric vehicles.
Leapmotor's approach is part of their launch strategy in the UK, aiming to engage potential customers with this unique and adventurous promotion.
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