The lawsuit claims Elon Musk, Tesla, and Warner Bros. Discovery used AI-generated imagery for a Tesla robotaxi event, which Alcon argues resembles scenes from Blade Runner 2049.
Alcon labeled the AI-created images as a bad-faith move, asserting Musk's actions misappropriated the Blade Runner brand to enhance the promotional value of Teslas.
The case recalls a similar situation involving Scarlett Johansson and OpenAI, where the latter allegedly used a voice that mimicked Johansson without her permission.
Alcon, backed by FedEx founder Frederick W. Smith, filed the lawsuit for copyright infringement, insisting that the imagery used was intentionally malicious and misleading.
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