Alcon Entertainment filed a lawsuit against Tesla and Elon Musk for allegedly using an AI-generated image resembling a scene from Blade Runner 2049 without permission, emphasizing that they had refused Tesla's request for copyright use only hours before the unveiling of their robotaxi.
During the robotaxi launch, Musk referenced Blade Runner but emphasized his preference for the aesthetics of the characters over the film's grim future, suggesting a desire for innovation without the associated dystopia.
While Alcon is developing a Blade Runner 2099 series, they have been deliberate in avoiding partnerships with Tesla, citing Musk's controversial political views and unpredictable behavior as factors in their business strategy.
The lawsuit also involves Warner Bros., the event host, highlighting potential liability and complicity in the alleged copyright infringement, showcasing the broader implications for brand collaborations in the entertainment and automotive industries.
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