"Less is more," says Ivan Drury, the director of insights at Edmunds, one of the leading guides for car shoppers. "Simplifying the production process - with fewer trim options and fewer paint options - is always going to be a winner." This encapsulates the trend of cost-cutting affecting automakers, marking a shift from vibrant vehicle palettes to a monotonous color scheme on the roads.
"They see it as a way to make money," Drury says of carmakers. "Some colors are reserved for the higher trim level." This statement highlights the disparity in vehicle colors available to average consumers versus luxury car buyers, reflecting a shift in marketing strategies post-financial crisis.
Collection
[
|
...
]