Beyond Volvo: Polestar CEO Thomas Ingenlath on carving a unique EV identity
Briefly

Polestar, now independent from Volvo under Chinese parent Geely, focuses on desirability as key. Expanding from Polestar 2, set to debut SUV and crossover models. Leveraging Android Automotive OS and partnerships for software experience.
CEO Thomas Ingenlath highlights Polestar's unique position, separate from Volvo but part of Geely. Emphasizes maintaining distinctiveness within the portfolio while aiming for broader market appeal.
Read at The Verge
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