As car tariffs loom imminently, consumers in Walnut Creek are hastily searching for vehicles to avoid impending price hikes. Toyota dealers report significant sales, with general manager Irina Ellis emphasizing that potential buyers are accelerating their searches before tariff implementation. With a 25% tariff set to be enforced soon, experts predict price increases of 15-20% for affected cars, stressing the need for urgency among shoppers. Notably, some cars already in transit could see price hikes upon arrival, complicating the buying landscape further for consumers.
"Now is the time that these consumers are out here looking for vehicles before any price changes take effect. All the dealerships all over the Bay Area are seeing this increase in sales right now," said Toyota Walnut Creek general manager Irina Ellis.
"I think car shoppers need to navigate this time as if the tariffs are coming and they're going to be set in place. So yes, I think it's intense. I think there needs to be a sense of urgency," said Jenni Newman, Cars.com Editor-in-Chief.
"We anticipate cars impacted by this, prices that are impacted by this will likely see a 15-20% increase in price. Vehicles that aren't directly impacted by this may be 5% off the bat just from rising demand and used car prices we expect to go up as well," said Erin Keating, Executive Analyst with Cox Automotive.
"I ordered a car two weeks ago for delivery in late April. Last week, the San Francisco dealer called and said the price would go up $", indicating the immediacy of the situation for consumers.
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