The close association between Tesla CEO Elon Musk and the hard right political landscape has alienated many potential buyers who once embraced the brand for its climate-conscious values. Current Tesla owners are feeling embarrassed and guilty about their association with the brand, leading to a spike in anti-Musk bumper stickers to signify their discontent.
Matthew Hiller, creator of the popular 'I Bought This Before We Knew Elon Was Crazy' stickers, has witnessed an explosion in sales since their launch in January 2023. He noted that sales hit record highs multiple times this year, especially following Musk's controversial appearances at political rallies.
The 'I Bought This Before We Knew Elon Was Crazy' sticker remains the best seller on Hiller's site, demonstrating a clear shift in consumer sentiment regarding Tesla as many owners seek to differentiate their cars from Musk's political affiliations. The demand for such stickers, including newer ones like 'Anti Elon Tesla Club,' reflects a broader discomfort among Tesla owners.
While Musk's previous antics were easier for Tesla customers to overlook, his recent strong endorsement of the right-wing and connection to Donald Trump has strained the brand's appeal among its traditional, climate-focused customer base, leading to a sincere backlash.
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