By fitting axial flux motors into the wheels, the spaces in a car's body currently occupied by motors could be largely vacated, clearing the way for more batteries, people, or stuff, and permitting the sort of design exuberance that EVs have long promised but never quite delivered.
More importantly, this new design of motor might help address the growing public backlash against overweight, expensive EVs. They might reduce the weight of a typical EV by around 200 kilograms (440 pounds)-half in the motors themselves, and half from the mass-compounding eff
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