A 'Very Significant Undertaking': Ford's Affordable EV Platform May Not Come To Europe
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A 'Very Significant Undertaking': Ford's Affordable EV Platform May Not Come To Europe
"Ford is in electric-vehicle retreat mode. The company has cancelled more electric models than it's introduced, axing a planned three-row electric SUV, an E-Transit successor, an all-electric F-150 Lightning successor and the current F-150 Lightning. But the company isn't giving up. Instead, it is focusing its efforts on an all-new EV architecture built by its "skunkworks" team, which it says will underpin its future affordable EV efforts."
"All Of The Ford News You Missed Bringing it across the Atlantic would be a "very significant undertaking in terms of engineering and capital intensity," Ford Europe President Jim Baumbick told journalists, per Automotive News. On its face, that makes some sense; the first vehicle on the platform will be a roughly $30,000 electric pickup truck. Pickups are far less popular in Europe than in the U.S., and it's not surprising that the company is unsure about whether to bring it over."
Ford has cancelled more electric models than it introduced, including a planned three-row electric SUV, an E-Transit successor, and the F-150 Lightning and its successor. The company is refocusing on an all-new EV architecture developed by its "skunkworks" team, called the Universal Electric Vehicle (UEV) platform, intended to underpin future affordable EVs. The first UEV vehicle will be a roughly $30,000 electric pickup truck. Bringing the platform to Europe would be a very significant engineering and capital undertaking, and Ford has not yet decided whether to introduce the UEV program there. CEO Jim Farley says the program remains unproven and still requires substantial work.
Read at insideevs.com
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