19% of future car buyers believe they will never switch to an electric vehicle (EV). The 'EV Transition Tracker' by Motability Operations indicates that a lack of exposure to EVs deters potential buyers, as 43% of the UK public have never driven or been a passenger in one. Familiarity boosts positivity about EVs; just 24% feel positive without experience, rising to 90% among owners. EV drivers perceive them as familiar and good value, differing from the wider perception of EVs as exclusive high-tech vehicles.
A fifth (19%) of future car buyers believe they will never switch to an EV, with 43% of the UK public never having driven or been a passenger in one.
Only 21% of individuals who have never encountered an EV would consider purchasing one, compared to much higher positivity with actual EV experience.
Among those who have driven an EV, 74% feel positive about them, escalating to 90% among owners, highlighting the impact of familiarity.
EV drivers perceive their vehicles diversely, with many describing EVs as familiar (50%) and good value for money (47%), contrasting with the general market perception.
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