""I'm not looking to go viral," says Sharon Obasi of her use of LinkedIn. "I'm looking just to be authentic, make connections and see how other people are approaching similar topics.""
""It was really a chance for me to find people who are in similar roles, in small institutions - a way to find community. But once I started posting and interacting, I realized it was much more than that," she says. "I call it my 24/7, 365 scientific conference. It's a really great way to engage in science and scholarship in a much more public way.""
"To use it to its full potential, Roberts says, people should have more than 1,000 contacts, and to get there, they need to be "intentional about evolving their network"."
Sharon Obasi, a psychologist at the University of Nebraska at Kearney, uses LinkedIn to be authentic, make connections and observe how others approach similar topics. She uses the platform to find community among colleagues in similar roles at small institutions and describes it as a 24/7, 365 scientific conference for public engagement with science and scholarship. LinkedIn has around one billion registered users and turned 22 in May. Some attribute recent growth to the decline of X, which lost 11 million EU users between October 2024 and March 2025. Hannah Roberts, a careers coach, recommends aiming for more than 1,000 contacts and being intentional about evolving one’s network.
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