I landed a job by cold emailing the CEO. Nothing else worked for me.
Briefly

I landed a job by cold emailing the CEO. Nothing else worked for me.
"I remember opening my laptop about a month into my job hunt, seeing yet another automated rejection, and feeling this kind of collapsing desperation. I knew I needed to do something different in my approach if I wanted to stand out in the job market."
"I tried three new job-finding strategies, but I didn't get hired until I sent an email directly to a CEO with the subject line 'My landlord inspired this email.' Job seekers should be thinking less about their résumé and cover letters, and more about how they can get a potential employer's attention."
"After mass applying to roles across marketing, product, and growth, largely targeting tech and AI companies, I felt drained. I was also spending so much time doom-scrolling on TikTok, watching video after video of young Gen Z job seekers talking about their frustrations with the job market."
Cathy Xie, a 25-year-old marketing professional, exhausted traditional job search methods including mass applications to tech and AI companies, referrals, and niche startup boards without success. After experiencing burnout from automated rejections, she pivoted to personalized outreach strategies. Her breakthrough came through a direct cold email to a CEO with a creative subject line, which resulted in securing a marketing manager position. This experience demonstrates that job seekers achieve better results by focusing on personalized, direct communication with potential employers rather than relying on conventional résumés and cover letters.
Read at Business Insider
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