"We see many talented professionals who believe they need to constantly send direct messages to get noticed on LinkedIn, but we find the most effective approach is often more subtle. A fantastic strategy that yields incredible results without any direct outreach involves making your profile do the work for you. It all starts with the "Open to Work" feature. The real magic happens when you activate it and select the option to be visible only to recruiters."
"This acts as a discreet signal, letting our team and other recruiters know you are receptive to new opportunities without broadcasting it to your entire network or current employer. The data backs this up. According to LinkedIn research, candidates who use this hidden setting receive 40% more messages from recruiters."
"One of the most effective ways to use LinkedIn without ever sending a DM? Flip the job search strategy on its head. Most people wait for a job posting to appear, then throw their hat into the ring alongside hundreds of others. The problem? Nearly 40% of the time, that job is already filled, in the process of being filled, or it was never really "open" in the first place. Instead of chasing job postings, start with a Target Company Strategy. Focus on organizations that truly align with you, their mission, vision, products, leadership, and growth potential."
Sending unsolicited LinkedIn direct messages often appears pushy and is losing effectiveness for job seekers. Optimizing profile visibility provides a subtler, higher-impact approach by letting the profile attract recruiters. Activating the hidden "Open to Work" setting visible only to recruiters increases recruiter outreach by about 40%. Job postings are frequently filled or never truly open, so a Target Company Strategy focused on organizations that align with personal values, products, leadership, and growth potential yields better opportunities. Building relationships through company engagement, following employees, and demonstrating informed interest opens doors without cold outreach.
Read at Fast Company
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