"With more than a billion users on the platform, it's perhaps no surprise that overloaded recruiters are increasingly ignoring messages from strangers. This is why recent grad Basant Shenouda went back to basics, combining the insight offered by social media platforms with good, old-fashioned handshaking. After graduating in 2019 from the University of Bonn-one of Germany's top universities-she spent six months sliding into recruiters' DMs and applying for jobs online, before realizing she needed to do something drastic to cut through the noise."
"After attempting to virtually connect with recruiters on LinkedIn for six months, she switched up her strategy and used the platform to see which conferences they were posting about to take her networking efforts directly to them. One event in particular stood out: Online Marketing Rockstars in Hamburg. "It's a really well-known marketing and sales conference in Germany," Shenouda recalls."
Basant Shenouda graduated in 2019 from the University of Bonn and initially pursued roles by messaging recruiters on LinkedIn and applying online for six months. Overloaded recruiters and crowded online outreach made it difficult to reach hiring managers or stand out. Shenouda used LinkedIn to identify conferences recruiters posted about and targeted those events to meet decision-makers in person. She chose the Online Marketing Rockstars conference in Hamburg, volunteered to work for free entry, and traveled from Cologne with printed résumés. During breaks she solicited feedback on her CV from dozens of attendees while aiming to impress recruiters directly.
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