Call it whatever you like: Personal brand, career brand, or professional reputation. Here's how to build it

"Credibility comes down to trust. Workplaces are essentially webs of relationships built on trust, and that trust can now be formed across many different channels."

"Executive presence used to be about being in person, showing up in the boardroom in a high-stakes situation. But presence can really be about how credible you appear in a Slack channel, in an email."

"Presence shows up in the day-to-day moments and the smaller touchpoints that you don't think matter but do."

In a hybrid work environment, being good at one's job is insufficient for recognition. Professionals, especially those who are collaborative or less self-promoting, often produce high-quality work that remains unnoticed. Building meaningful visibility and influence involves understanding the importance of trust in workplace relationships. Executive presence now encompasses how and where individuals are seen, extending beyond traditional in-person interactions to include digital communication channels. Credibility is established through everyday interactions and smaller touchpoints that contribute to professional presence.

Read at Fast Company