"Freelancers frequently work with other business owners, so LinkedIn is likely a good choice. Some studies show that it drives up to 85% of all B2B leads, compared with other social media platforms."
"Never underestimate follow-ups. If a lead ghosted you after you sent a proposal, follow up. You could also get back in touch with past clients."
"Good old-fashioned in-person networking never goes astray. It remains an effective way for freelancers to make new contacts, build their personal brand, and get leads."
Freelancing offers benefits like remote work, flexible hours, and potentially higher earnings, with 75% of freelancers reporting increased income. However, attracting and retaining clients remains a significant challenge, with 66% citing it as their biggest hurdle. To overcome this, freelancers can employ strategies such as social media marketing, following up with leads and past clients, and engaging in in-person networking to build their brand and secure new clients.
Read at Forbes
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