Our founder, Alex Zhou, found it very challenging to find products from his home country of China or products from other parts of Asia while attending school in the US. Yami was started to help with a selection of goods from Asia that aren't easily accessible to customers in the US.
Our model is hybrid. We have a retail model where we buy the products, warehouse them, and then we fulfill them. We also allow sellers to list on our platform. They do their own delivery and fulfillment but we charge them a listing fee.
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