JARS Cannabis is partnering with two major Michigan outdoor venues, Pine Knob Music Theatre and Michigan Lottery Amphitheatre, to enhance the concert experience with cannabis lifestyle branding. The collaboration highlights the evolving role of cannabis brands in everyday customer experiences, moving beyond retail into cultural spaces. At Pine Knob, 'The Block by JARS' offers a curated space for concertgoers to engage with the brand, featuring exclusive merchandise and a relaxed atmosphere before shows. While cannabis sales aren't allowed at venues, the design reflects a strong cannabis-influenced environment.
JARS Cannabis is amplifying its presence at two iconic Michigan venues, Pine Knob Music Theatre and Michigan Lottery Amphitheatre, enhancing the concert experience with a stronger cannabis lifestyle branding approach.
'The Block by JARS' at Pine Knob Music Theatre is a curated space for concertgoers to shop exclusive merchandise, grab swag, and engage with the brand in a vibrant pre-show setting.
Cannabis sales and consumption remain prohibited, yet the atmosphere at JARS-branded spaces is designed to embody a cannabis-inspired lifestyle and create memorable cultural moments.
JARS Cannabis aims to change how cannabis brands integrate into customers' lives, extending their influence beyond traditional retail environments into cultural spaces.
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