This simple new label is helping Canadians steer clear of U.S. products
Briefly

In Canada, President Trump's trade war has notably shifted consumer habits, with many Canadians opting out of purchasing American products. A recent survey revealed that 68% of Canadians have cut back on American imports, with 71% increasing purchases of Canadian-made goods. Retailers like Sobeys and Loblaws are responding by implementing promotions highlighting local production, and Loblaws has introduced a 'T' label to denote higher prices due to tariffs, helping consumers understand pricing changes. This reflects a broader trend towards supporting domestic products amid rising costs and tariffs.
President Donald Trump's trade war has sparked a significant shift among Canadian shoppers, with many choosing to reduce purchases of American goods in favor of domestically made products.
The trade policies have prompted retailers like Sobeys and Loblaws to enhance their in-store promotions for products made in Canada, developing clear labeling methods to help consumers identify what's local.
As tariffs inflate prices on imported goods, the importance of product origin labels has surged, leading stores to adopt new ways of communication, such as the 'T' label for tariff-affected items.
Loblaws, addressing consumer backlash over rising prices, introduced a straightforward 'T' label to signify goods affected by tariffs, communicating that price adjustments will revert when tariff influences cease.
Read at Fast Company
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