Asha Wheeldon, owner of Kula Foods, faces significant challenges in her mission to achieve net zero emissions amidst COVID-19, inflation, and a trade war. Her business, focused on Afro-Caribbean plant-based meals, struggles with customer reluctance to pay higher prices for sustainable practices. Small to medium businesses in Canada emit 52% of greenhouse gases, with overall emissions representing 41% of the country’s total. Jasmin Guenette notes that economic difficulties hinder many small business owners from considering the necessary changes to reach net-zero goals amidst daily operational pressures.
Asha Wheeldon faced numerous challenges, including COVID-19 and inflation, while striving to maintain her mission of achieving net zero emissions with Kula Foods.
Small to medium-sized enterprises contribute 52% of greenhouse gases produced by Canadian businesses and 41% of Canada's total emissions, complicating net zero goals.
Wheeldon noted customers are not willing to pay more for net-zero products, reflecting a broader issue many small businesses face in implementing sustainability initiatives.
Jasmin Guenette highlighted that the challenging business climate and day-to-day priorities make it difficult for small businesses to prioritize the changes needed for net-zero emissions.
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