The article highlights the impact of US trade conflicts, especially tariffs, on bourbon producers like Brough Brothers Distillery. CEO Victor Yarbrough expresses frustration over halted expansion plans into lucrative markets such as Canada and Europe due to political instability. The company faces challenges not only from tariffs but also from the complexity of discussing politics in a diverse consumer market. The Independent also emphasizes the importance of accessible journalism during crucial moments in society, underlining their commitment to unbiased reporting without paywalls.
For distillers looking to sell to consumers of all political stripes, talking politics can be as distasteful as discussing Prohibition. But along with the turmoil and uncertainty over tariffs, bourbon makers and other U.S. firms trying to do business in Canada are confronting public relations challenges that threaten their sales.
We are collateral damage. Efforts by the Black-owned distiller to gain a foothold in Canada are on hold, as are plans to break into Germany and France.
Collection
[
|
...
]